AI-Powered Sustainable Advertising Platform

The AI Platform Pioneering the Decarbonization of Digital Advertising

Lower emissions, higher returns — measure your carbon footprint and optimize campaign performance with AI-driven intelligence.

Aligned with GMSF · ISO 14064 · GHG Protocol

Carbon Intelligence is an AI-powered SaaS platform that measures and optimizes the carbon footprint of digital advertising campaigns. Using GMSF v1.2 methodology, ISO 14064 standards, and a Multi-LLM AI engine (Claude, Perplexity, Mistral), it delivers 99.2% accurate emissions calculations with actionable reduction recommendations in under 30 seconds. Compliant with CSRD, Omnibus, ECGT, SEC, and SB 253 regulations.

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The Carbon Intelligence Engine

The intelligence is native. Carbon calculations live in our engine, not in an LLM.

Footprint Calculation GMSF · ISO 14064 · GHG Protocol
Optimization Scenarios Multi-variable simulation
Carbon ROI Carbon return on investment
Carbon Audit CSRD · EU Green Claims
Smart Blocklists Auto-exclude high footprint
Benchmarks Industry comparison

LLMs translate, the engine decides.

Choose the AI model that transforms complex engine data into clear, actionable recommendations.

Cloud infrastructure
AWS Bedrock AWS Bedrock
OVHcloud AI Endpoints OVHcloud AI 🇪🇺EU Sovereignty · Open source models · GDPR
Google Cloud Vertex AI GCP Vertex AI
Available models
Claude by Anthropic Claude
Gemini by Google Gemini
Mistral AI Mistral
Llama by Meta Llama
ChatGPT by OpenAI ChatGPT
Perplexity AI Perplexity
and more…
✅ Today User chooses the model
🔄 Coming soon Auto-recommend the optimal model
🚀 Planned Intelligent multi-LLM orchestration

See Carbon Intelligence™ in Action

Carbon Intelligence Platform Demo - Measuring digital advertising carbon footprint
40%
Average CO₂ Reduction
150+*
Enterprise Clients
*2026 Target
99.2%
Calculation Accuracy
< 5s
Analysis Time
< 30s
AI Recommendations

Why Carbon Measurement in Advertising Matters Now

The Environmental Impact

Digital advertising generates an estimated 3.5% of global greenhouse gas emissions, equivalent to civil aviation. Every ad impression consumes energy through data centers, network infrastructure, end-user devices, and tracking systems. A single programmatic ad impression can generate between 1 and 5 grams of CO₂. Learn more about digital advertising's carbon footprint →

Market Pressure

Major media agencies — Publicis, Dentsu, Havas, GroupM — have made public commitments to reduce emissions. Carbon criteria are becoming standard in RFPs. Google opened its Carbon Footprint for Google Ads tool to all advertisers in October 2025. Without reliable carbon data, you risk losing budgets to competitors who have it. See how RFPs are reshaping green media buying →

Regulatory Landscape

CSRD & Omnibus (Sustainability Reporting)

The CSRD directive, revised by the Omnibus package adopted December 16, 2025, applies to companies with 1,000+ employees AND €450M+ net revenue for Scope 3 emissions disclosure, including advertising.

SEC Climate Disclosure Rule · California SB 253

The SEC rule requires climate risk disclosure including Scope 3 emissions. California SB 253 requires companies with $1B+ revenue to disclose all Scope 3 emissions, including digital advertising, starting 2026. Read our full US regulation analysis →

Anti-Greenwashing Directive (ECGT) — September 2026

The ECGT directive takes effect September 2026, banning unsubstantiated environmental claims. "Carbon neutral" labels based on offsetting will be banned. Only verified reduction data will be accepted. Carbon Intelligence provides exactly that data.

Our Methodology

Carbon Intelligence is aligned with the most rigorous international standards: GMSF v1.2 (Ad Net Zero), ISO 14064 standards, and the GHG Protocol for Scope 1, 2, and 3 classification. GMSF version 1.3 is expected at Cannes Lions 2026 — we'll be ready from day one. Explore our full methodology → · Why spend-based measurement fails →

Key Features for Carbon Tracking & AI Optimization

Real-Time Carbon Tracking
Monitor emissions across campaigns, platforms, and formats with sub-5s analysis. GMSF-aligned with ISO 14064 standards.
AI
AI-Powered Optimization
Multi-LLM · Multi-Cloud
Choose from Claude, Gemini, Mistral, Llama, ChatGPT and more. Our engine calculates — the LLM translates complex data into clear, actionable recommendations.
Carbon ROI Analysis
Understand the relationship between carbon reduction and business performance. Cost-per-ton-reduced and ROI projections.
Intelligent Scenarios
What-if analysis to test strategies before implementation. Compare outcomes and visualize impact risk-free.
Professional Exports
Audit-ready reports for CSRD, SEC, SB 253. Export to Excel, PowerPoint, PDF, CSV. Multi-language support (5 languages).
Platform Integration
Seamless integration with DV360, Google Ads, Meta, The Trade Desk. Direct CSV/Excel upload for any platform.

How Carbon Intelligence Measures Your Ad Emissions

1.Data Import

Upload campaign data from any platform (DV360, Google Ads, Meta, The Trade Desk, CSV/Excel).

2.Automated Analysis

Our AI engine calculates emissions using GMSF methodologies: creative weight, delivery infrastructure, device types, geographic distribution, and energy mix. How our multi-LLM engine works →

3.Actionable Insights

Receive prioritized recommendations: format optimization, high-carbon domain blocklisting, targeting refinement, and bid strategy optimization. 5 practical ways to cut emissions →

4.Implementation & Tracking

Export optimized settings to your ad platforms and track carbon reduction over time with automated reporting.

Frequently Asked Questions

How accurate are your carbon calculations?
Our calculations achieve 99.2% accuracy using GMSF-aligned methodologies, combining real-time platform data with regional IEA energy intensity factors and creative file analysis.
Which advertising platforms do you support?
We support all major platforms: Google DV360, Google Ads, Meta, The Trade Desk, Amazon DSP, and any CSV/Excel format.
Is this compliant with CSRD and SEC regulations?
Yes, our platform is designed to help comply with CSRD, SEC, and California SB 253 requirements for Scope 3 reporting. Reports are audit-ready and GHG Protocol-aligned.
What carbon reduction can we expect?
Our clients typically achieve 40% reduction in the first 3 months, without compromising campaign performance. Some achieve up to 60% through intensive optimization.
What is GMSF and how does it calculate advertising emissions?
The Global Media Sustainability Framework (GMSF) v1.2 is the advertising industry standard developed by Ad Net Zero. It calculates emissions by analyzing creative weight, delivery infrastructure (CDN, SSP, DSP), device types, geographic distribution, and regional energy mix (IEA factors). Carbon Intelligence applies this methodology automatically with 99.2% accuracy.
How does Carbon Intelligence compare to Scope3 and Cedara?
Carbon Intelligence uses activity-based measurement (not spend-based), aligned with GMSF v1.2, with a Multi-LLM engine (Claude, Perplexity, Mistral) for real-time analysis in under 5 seconds. Unlike batch approaches, our platform is EU-hosted (OVHcloud) with full data sovereignty and complete multilingual support in 5 languages.
What is the carbon footprint of a programmatic ad impression?
A single programmatic ad impression generates between 1 and 5 grams of CO₂, depending on creative format, delivery infrastructure, device type, and the country's energy mix. Video emits up to 5x more than static display. Carbon Intelligence measures these variations precisely using real activity data and regional IEA energy factors.
How do I report advertising emissions for CSRD Scope 3?
The CSRD (revised by Omnibus) requires companies with 1,000+ employees and €450M+ revenue to report Scope 3 emissions, including digital advertising. Carbon Intelligence generates audit-ready reports, GHG Protocol-aligned, with breakdown by campaign, platform, and geography. Data is exportable in CSRD format and compatible with major ESG reporting tools.
What is activity-based vs spend-based carbon measurement?
Spend-based measurement estimates emissions from media budgets using an average emission factor — roughly 60% accurate. Activity-based measurement (used by Carbon Intelligence) analyzes actual campaign data: impressions, formats, geographies, devices, infrastructure, energy mix. Result: 99.2% accuracy and campaign-specific optimization recommendations.
Can Carbon Intelligence integrate with DV360 and Google Ads?
Yes, Carbon Intelligence integrates natively with Google DV360, Google Ads, Meta Ads, The Trade Desk, and Amazon DSP. Import via CSV/Excel upload or direct API connection. Full campaign analysis takes under 30 seconds, with optimization recommendations exportable directly to your ad platforms.

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Join leading brands in making digital advertising more sustainable

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